Strategic Partnerships Xumo is expanding content partnerships with Lionsgate and expanding FAST channel offerings via Titan OS, signaling openness to co-marketing and bundled distribution deals that can be leveraged to pitch additional content collaborations or co-branded campaigns.

Ad Tech Enhancements Recent integrations with Gracenote and IRIS.TV to enhance contextual targeting and content signals create opportunities to offer advanced audience targeting packages, brand safety, and programmatic advertising solutions to marketers.

Free-to-Play Advantage Xumo Play’s large catalog of free on-demand content and ad-supported model presents a strong entry point for advertisers seeking scale without subscription friction, ideal for packaged deals with brand partners and category-specific campaigns.

Enterprise Growth Xumo Enterprise and Xumo Advertising focus on monetizing content and reaching next-generation streaming audiences, presenting opportunities to upsell premium ad solutions, sponsorships, and data-driven campaigns to brands expanding into connected TV.

Market Momentum Active participation in industry events and media partnerships (IAB NewFronts, Cannes initiatives) indicates a momentum-driven sales narrative to secure strategic deals, co-promotions, and exclusive content windows with advertisers seeking timely, high-visibility placements.