Audience growth XRAY.FM is a Portland-based, community-driven media platform with 11-50 employees and broad local reach through multiple FM signals and online streaming, presenting a prime opportunity to upsell targeted sponsorships, local event promotions, and branded content tailored to Portland’s diverse listener base.

Expansion potential Recent and planned office expansions in Portland and coastal Oregon (Seaside 90.1 FM, 107.1 campaign on the mainland) indicate scale-up readiness and increased local inventory for advertising packages, events, and regional partnerships.

Cultural partnership Strategic partnerships with regional arts entities (Regional Arts & Culture Council) reveal a track record of collaboration; a joint marketing or grant-funded content series could unlock sponsorships, co-branded campaigns, and community grant opportunities.

Sponsorship readiness With a revenue profile in the mid-range and a mission-aligned focus on inclusive, justice-oriented programming, XRAY.FM is well-positioned for purpose-driven sponsorships, cause marketing, and local business partnerships seeking authentic, local storytelling.

Brand strength Recognized locally (Best of Portland honors) and diversified programming across talk and music by 80+ local DJs and creators, offering advertisers authentic, high-engagement opportunities across multiple shows, formats, and demographics without reliance on algorithms.