Sales Leadership Appointing a new Director of Sales & Marketing and a Senior Sales Manager signals a focus on accelerating revenue growth and expanding group and corporate business, presenting an opportunity to engage with the new leadership on strategic partnerships, RFPs, and targeted sales campaigns.

Market Expansion Partnership activity within the Wyndham brand, including recent alliance news and proximity to major attractions (Disney World) and a footprint near Orlando, suggests a strong opportunity to upsell corporate retreats, conferences, and banquet packages to groups seeking resort-style venues.

Events & Groups Significant meeting and event space (over 50,000 square feet) combined with experienced sales leadership indicates potential for targeting associations, corporate events, and incentive programs with tailored F&B and venue packages.

Digital & Tech Existing tech stack including AWS, SAP, New Relic, and Siteimprove points to a data-driven, digitally enabled operation; this opens doors for selling integrated hospitality tech solutions, analytics services, or guest experience enhancements aligned with the property’s tech maturity.

Financial Target Revenue in the $50M–$100M range positions the property as a mid-market luxury resort with appetite for scalable, high-impact partnerships (vendor programs, dual-branded promotions, and preferred supplier agreements) to drive incremental revenue from groups, leisure packages, and partnerships.