Local focus Leverage WWAY TV3’s strong regional footprint in the Cape Fear/Southeastern North Carolina market to offer targeted advertising, sponsorships, and community partnership programs that align with local news segments and school/community initiatives.

Multi-platform reach Position cross-channel ad packages spanning on-air (ABC, CBS, CW), website, social media, and mobile apps to maximize audience touchpoints and provide measurable ROAS for local advertisers.

Community partnerships Emphasize WWAY’s ongoing charitable collaborations (Salvation Army, First Book, local schools) to create CSR-aligned campaigns and cause-marketing opportunities that attract brand involvement and sponsorship revenue.

Content sponsorship Offer sponsored segments or branded content within popular features such as Ashley Adventures, Extraordinary People, and Destination Donuts to integrate client messaging with trusted local programming.

Data-led selling Utilize available digital assets and analytics via AgencyAnalytics and Google-based tools to provide performance reporting, audience insights, and optimization recommendations to prospective advertisers.