Niche market fit Target WSP as a boutique employee benefits broker serving small teams (2-10 employees) with a focus on personalized health and benefits solutions, presenting scalable options as they grow.

Strategic leadership Leverage connections of founder and CEO William “Scott” Pieratt on national advisory boards to gain introductions to insurers and carriers, positioning as a value-add partner for expanded risk and benefits programs.

Growth potential With reported revenue in the mid five-figure to lower six-figure range, present mid-market and larger employer prospects in San Diego and nearby regions seeking enhanced health benefits portfolios.

Tech leverage Position WSP’s tech stack to streamline benefits administration and client communication (Microsoft 365, Lodash, Bootstrap, Sitelinks Search Box) as a selling point for efficiency-driven HR teams.

Competitive positioning Differentiate from large national players by emphasizing agility, personalized service, and elite client loyalty, and offer differentiated carrier partnerships through Pieratt-led advisory insights.