Targeted audience Small to mid-sized entertainment providers operating around sports venues can be receptive to bundled experiences and client entertaining packages. Wrigley Rooftops presents an ideal case for cross-selling partnerships with corporate event planners, local businesses, and sports marketing teams seeking unique venues near Wrigley Field.

Upsell partnerships Leverage the 11 rooftop options to offer tiered event packages, including VIP experiences, catering add-ons, and branded client events. Introduce co-branded campaigns with nearby venues or sports teams to broaden reach and create bundled sponsorship opportunities.

Tech-enabled outreach Utilize existing tech stack (Google Ads, Salesforce, Pardot, SendGrid) to build a targeted ABM/lead nurture program focused on corporate buyers, event planners, and marketing teams. Implement retargeting and email automation to convert inquiries into tours and bookings.

Sustainable growth With revenue in the mid-range and a multi-rooftop portfolio, the business can scale through partnerships, repeat corporate bookings, and referrals from local businesses. Emphasize repeatable events like client entertainment packages to stabilize quarterly revenue.

Competitive positioning Differentiate from larger platforms by highlighting exclusive Wrigleyville views, customized event spaces, and proximity to Cubs games and concerts. Position as a boutique, high-touch alternative to mass entertainment venues, targeting enterprises seeking memorable experiential events.