WP Lavori in Corso Email Format

Retail Apparel and FashionEmilia-Romagna, Italy201-500 Employees

WP Lavori in Corso is a mid-sized retailer in the apparel and fashion sector, based in Bologna, Emilia-Romagna, Italy, founded in 1982 by Cristina and Giuseppe Calori to offer an alternative aesthetic built around high-quality, identity-rich clothing. The company curates a diverse brand portfolio—roughly thirty labels—with exclusive Italian distribution for Barbour, Blundstone, Palladium, Deus ex Machina, and C.T. Plage, and WP-owned Baracuta and B.D. Baggies marketed internationally. WP operates a network of eight concept stores and manages Barbour and Baracuta mono-brand shops in Italy, supported by showrooms and a wholesale network that extends its reach. 

Since its inception, WP has pursued avant-garde proposals and collaborations with designers and artists, reflecting a focus on authenticity and originality in fashion. A milestone in its history was the 2016 acquisition of the Woolrich brand and the subsequent sale of the Woolrich holding two years later, with ongoing capsule collaborations such as the 2024 partnership between Barbour and Baracuta for Autumn-Winter 2024.

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