Premium market Target high-end retailers and interior design firms in Australia and New Zealand with the Artusi line and other luxury kitchen appliances to expand distribution among premium channels.

Showcase partnerships Leverage recent Artusi range launch as a co-marketing opportunity with builders, developers, and interior designers who influence luxury kitchen projects and high-end residential builds.

Boutique scale Highlight family-owned heritage and curated brand portfolio to differentiate from mass-market competitors, appealing to retailers seeking exclusivity and premium positioning.

Digital enablement Utilize HubSpot and digital assets to nurture leads from design studios and construction partners, accelerating sales cycles for new product introductions.

Expansion potential Explore regional showroom partnerships and installation collaborations to increase touchpoints with end customers, builders, and architects in the AU/NZ luxury appliance segment.