Strategic Partnerships Leverage long-standing partnerships with USA Rugby and major international unions (South Africa, Samoa, Wales, Fiji, Australia, Canada, New Zealand) to upsell team collections, coach kits, and event-specific gear to clubs, schools, and regional tournaments.

Regional Focus Based in Birmingham, Alabama with active involvement in local youth and adult rugby, pursue regional expansion through regional clubs, youth programs, and local tournaments to grow brand loyalty and recurring orders.

Digital Commerce Optimize Shopify storefront and integrated tech stack (Microsoft Advertising, Klaviyo, Snowplow, AWS) to boost targeted campaigns, email marketing, and data-driven upsell opportunities for new product lines and limited editions.

Brand Collaborations Capitalize on recent Modish Rugger partnership to co-brand exclusive collections, limited releases, and cross-promotional campaigns aimed at expanding reach into new rugby communities and demographics.

Growth Readiness With revenue between $1M and $10M and a lean team, pursue scalable wholesale programs, club loyalty tiers, and B2B partnerships with rugby academies and tournaments to drive larger order sizes and repeat purchases.