Niche market Not-for-profit research services focusing on informing and inspiring news media organizations to innovate their digital operations. This presents a sales opportunity for strategic reports, industry events, and digital transformation guidance tailored to media outlets and associations.

Leadership leverage Headed by Martha Stone, a recognized thought leader with extensive exposure in Big Data for Media, publications, and conference networks. Potential to partner on high-profile research, sponsored reports, and executive briefing sessions.

Event ecosystem Experience in organizing major in-person conferences and study tours worldwide, with a track record of pivoting to online formats during the pandemic. Opportunity to offer event sponsorships, virtual/hybrid conference packages, and data-driven attendee insights.

Digital focus Strong emphasis on Big Data, audience monetization, and data-informed strategies for media. Sell data analytics consulting, custom research, and training programs to media groups aiming to grow subscriptions, ads, and engagement.

Scale constraints Small organization with limited revenue yet a prominent industry footprint through partnerships with FIPP and high-profile events. Potential for scalable, high-margin advisory services, membership programs, or tiered sponsorships to maximize impact with modest budgets.