Insights

Trusted Partnerships Workwear Group is backed by Wesfarmers and serves major Australian and New Zealand businesses with iconic heritage brands, signaling strong procurement reliability and potential for large, ongoing uniform contracts.

Sustainability Focus The company emphasizes ethical production, sustainability, and end-of-life solutions for uniforms, presenting opportunities to pitch circular economy programs, reusable materials, and recycling partnerships with corporate clients.

Expansion Momentum With nationwide retail presence and rapid international expansion, there is potential to upsell cross-border uniform programs, multi-brand portfolio opportunities, and scalable supply chain solutions for growing enterprises.

Technology Enablement Adoption of modern tech and IT transformation roadmaps indicate openness to digital procurement, e-commerce enhancements, and data-driven sourcing solutions that improve ordering efficiency and customization for large buyers.

Strategic Alliances Recent partnerships and leadership hires in technology signal a readiness to collaborate on campaign, product lifecycle, and sustainability initiatives, offering joint go-to-market programs with suppliers and service partners.

Workwear Group Tech Stack

Workwear Group uses 8 technology products and services including Microsoft SharePoint, Hyperion, Snowflake, and more. Explore Workwear Group's tech stack below.

Media & News

Workwear Group's Email Address Formats

Workwear Group uses at least 2 email formats:
Workwear Group Email FormatsExamplePercentage
First.Last@workweargroup.com.auJohn.Doe@workweargroup.com.au
95%
FLast@workweargroup.com.auJDoe@workweargroup.com.au
5%

Frequently Asked Questions

What is Workwear Group's official website and social media links?

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Workwear Group's official website is workweargroup.com.au and has social profiles on LinkedIn.

How much revenue does Workwear Group generate?

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As of August 2026, Workwear Group's annual revenue is estimated to be $25M - $50M.

What is Workwear Group's SIC code and NAICS code?

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Workwear Group's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Workwear Group have currently?

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As of August 2026, Workwear Group has approximately 376 employees across 5 continents, including Oceania, Europe and Africa. Key team members include Chief Executive Officer: P. B., Chief Information Officer: D. B. and Head Of Sales Wholesale: S. O. Explore Workwear Group's employee directory with LeadIQ.

What industry does Workwear Group belong to?

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Workwear Group operates in the Retail Apparel and Fashion industry.

What technology does Workwear Group use?

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Workwear Group's tech stack includes Microsoft SharePoint, Hyperion, Snowflake, Magento, Microsoft 365, Microsoft Intune, ServiceNow and Smartsheet.

What is Workwear Group's email format?

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Workwear Group's email format typically follows the pattern of First.Last@workweargroup.com.au. Find more Workwear Group email formats with LeadIQ.

When was Workwear Group founded?

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Workwear Group was founded in 1962.
Workwear Group logo

Workwear Group

Retail Apparel and FashionVictoria, Australia201-500 Employees

Workwear Group is an Australian retailer and supplier of workwear, based in Melbourne, Victoria, with a history that spans more than 100 years of outfitting workers worldwide. It markets a family of heritage brands—including KingGee, Hard Yakka, NNT—and its own Workwear Group Uniforms line. It is owned and backed by Wesfarmers, aligning it with a diversified corporate group. 

Its customers include recognisable businesses across Australia and New Zealand seeking standardized uniform programs, with its products stocked in more than 1,000 retail outlets nationwide. The company emphasizes ethical production and sustainability in its sourcing and manufacturing, and in 2022 announced a collaboration with BlockTexx to advance a sustainable end-of-life solution for uniforms.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1962
Employees
201-500

Section iconFunding & Financials

  • $25M - $50M

    Workwear Group's revenue is estimated to be in the range of $25M - $50M

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