Strategic partnerships Recent national partnership with the American Cancer Society signals openness to co-branding, sponsorships, and cause-driven collaborations that can be extended to other health and wellness initiatives or corporate wellness programs.

Franchise expansion With over 200 locations and ongoing national expansion, there are growing opportunities to license or co-develop new markets, target multi-unit operators, and offer territory-based incentives to accelerate growth.

Strong leadership New chief marketing officer appointed in 2025 suggests a strategic emphasis on brand awareness, digital marketing, and member acquisition tactics — a lever for outreach to potential franchisees and corporate clients.

Operational efficiency Emphasis on strong unit economics and 24/7 accessibility indicates a scalable model suitable for enterprise gym operators, franchise brokers, and health-focused corporate partnerships seeking predictable performance.

Digital/tech readiness Tech stack includes WordPress, analytics tags, applicant systems, and e-commerce tools, presenting opportunities to upsell franchising services, marketing automation, and tech-enabled franchise support packages.