Workhorse Software
Advertising ServicesIllinois, United States2-10 Employees
Workhorse Software is a provider of global media planning and plan management software, with Mediatools as its flagship product. The company focuses on delivering robust, secure tools for international advertising planning and reporting, serving agencies and advertisers of various sizes. Founded by former advertising professionals, it positions itself within the advertising services industry as a specialist in global media planning solutions. Based in Evanston, Illinois, with satellite offices in London and Manila, the firm supports clients around the world and offers around-the-clock support during weekdays. A notable development in its history is the 2014 acquisition by Clarion Capital Partners, reflecting continued activity in expanding its analytics and planning capabilities within the advertising technology space.