Insights

OEM Traction Partners Woody's is globally recognized as a premier producer of rubber-track traction products for snowmobiles and off-road use and is the trusted choice for motorsports accessory distributors, snowmobile and track manufacturers. This positions the company well for OEM partnerships, co-branded traction solutions, and exclusive distributor agreements.

Private Label Strength As the trademarked private label for International Engineering and Manufacturing, Woody's already serves a private-label channel. This presents a ready-made path to expand product lines or geographic reach through co-branded solutions with existing distributors and OEMs.

Diversification Opportunity Led by second-generation leadership and an explicit strategy to diversify into multi-product traction enhancements, there are opportunities to introduce complementary products such as installation hardware, safety add-ons, or performance accessories to current customers and new markets.

Global Reach Global recognition in a niche market creates opportunities to scale sales through targeted international distributors, racers, and sport enthusiasts in high-demand regions, leveraging Woody's established brand in traction safety and performance.

Digital Enablement The tech stack suggests digital maturity that can support a modern sales channel, online catalog, and private-label ordering. This enables potential CRM/CPQ integrations, secure partner portals, and streamlined procurement for distributors and OEM customers.

Similar companies to Woody's - International Engineering

Woody's - International Engineering Tech Stack

Woody's - International Engineering uses 8 technology products and services including MySQL, Redis, oEmbed, and more. Explore Woody's - International Engineering's tech stack below.

MySQL
Database
Redis
Database
oEmbed
Dev Tools
Modernizr
Javascript Libraries
PHP
Programming Languages
Raygun
Real User Monitoring
reCAPTCHA
Security
HTTP/3
Web & Portal Technology

Media & News

Mark Musselman retired from Woodystraction as Vice President on Jun 30th '18.
Following a distinguished career spanning nearly 22 years with the company, International Engineering & Manufacturing (IEM) announces the retirement of Vice President, Mark Musselman, whom elected to retire June 30, 2018.
Jun 29, 2018 | www.woodystraction.com

Woody's - International Engineering's Email Address Formats

Woody's - International Engineering uses at least 2 format(s):

Woody's - International Engineering Email Formats	Example	Percentage
First@wiem.com	John@wiem.com	83%
FirstL@wiem.com	JohnD@wiem.com	17%
First@woodystraction.com	John@woodystraction.com	53%
FirstL@woodystraction.com	JohnD@woodystraction.com	20%
First.Last@woodystraction.com	John.Doe@woodystraction.com	14%
FirstLast@woodystraction.com	JohnDoe@woodystraction.com	13%

Frequently Asked Questions

Where is Woody's - International Engineering's headquarters located?

Woody's - International Engineering's main headquarters is located at 6054 North Meridian Road Hope, Michigan 48628 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Woody's - International Engineering's phone number?

You can contact Woody's - International Engineering's main corporate office by phone at

+1-989-689-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Woody's - International Engineering's official website and social media links?

Woody's - International Engineering's official website is woodystraction.com and has social profiles on LinkedIn.

What is Woody's - International Engineering's NAICS code?

Woody's - International Engineering's NAICS code is 31-33 - Manufacturing.

How many employees does Woody's - International Engineering have currently?

As of May 2026, Woody's - International Engineering has approximately 7 employees across 2 continents, including North AmericaEurope. Key team members include Chief Marketing Officer: J. S.Vice President Of Business Operations: S. P.President: A. W.. Explore Woody's - International Engineering's employee directory with LeadIQ.

What industry does Woody's - International Engineering belong to?

Woody's - International Engineering operates in the Manufacturing industry.

What technology does Woody's - International Engineering use?

Woody's - International Engineering's tech stack includes MySQLRedisoEmbedModernizrPHPRaygunreCAPTCHAHTTP/3.

What is Woody's - International Engineering's email format?

Woody's - International Engineering's email format typically follows the pattern of First@wiem.com. Find more Woody's - International Engineering email formats with LeadIQ.

When was Woody's - International Engineering founded?

Woody's - International Engineering was founded in 1968.

Woody's - International Engineering

Q: What technology does Woody's - International Engineering use?

Woody's - International Engineering's tech stack includes Google Workspace, PayPal, Underscore.js, Facebook, YouTube.

Q: What is Woody's - International Engineering's NAICS code?

Woody's - International Engineering's NAICS code is 31-33 (Manufacturing).

ManufacturingMichigan, United States2-10 Employees

Woody's is the brand name used by International Engineering and Manufacturing, Inc. for its private-label traction devices. The business is based in Hope, Michigan, and focuses on products that enhance traction for rubber tracks, particularly in snowmobiles. It is led by a second-generation president, Robert Musselman, and is pursuing diversification into a multi-product lineup of traction-enhancement solutions for vehicles.

Its global customer base includes motorsports accessory distributors, snowmobile and track manufacturers, off-road vehicle makers, racing champions, sportsmen, and snowmobilers who require improved traction and safety. The company operates as a small team with worldwide reach in this specialized manufacturing niche.