Audience Reach Small to mid-sized publisher with a regional focus in Grand Rapids, offering potential for localized advertising partnerships and geography-specific sponsorships to monetize both print and digital channels.

Digital & Print Balanced multichannel model with a monthly print publication and an interactive website plus social media presence, presenting cross-channel advertising and bundled packages to advertisers.

Tech Stack Uses standard publishing and analytics tools (WordPress, Google Analytics, Facebook Pixel, AWS), enabling straightforward integration for ad tech partnerships, tracking, and performance reporting.

Growth Potential Annual revenue range and 11-50 employees suggest scale for expansion initiatives such as sponsored content, product placements, or affiliate collaborations with lifestyle brands.

Market Position Competes in a space with major fashion and lifestyle publishers; opportunities exist to differentiate via community-centric content, localized events, and partnerships with regional businesses to strengthen value proposition.