Market leadership Wobi is the leading online insurance price comparison engine and broker in Israel with a strong 15% market share of car owners, presenting a robust base for upsell across auto, travel, home, and mortgage insurance.

Data advantage An up-to-date, extensive insurance price database and a published Monthly Insurance Price Index position Wobi as a trusted market reference, enabling monetization through premium data services, insights licensing, and targeted offerings to insurers.

End-to-end support Comprehensive customer service from search to policy period creates cross-sell opportunities for add-on products, renewals, and personalized policy recommendations, increasing customer lifetime value.

Tech stack Adopted technologies such as Looker, Kubernetes, Salesforce, Redis, and Azure indicate readiness for scalable data analytics, marketing automation, and integrated CRM-driven sales motions to accelerate conversions and retention.

Revenue potential With reported revenue in the range of $100M–$250M and a lean workforce (11–50 employees), there is likely room to scale partnerships, co-branded products, and performance-based insurer agreements to optimize margins and capture more policy volume.