Local Market Focus WOAY-TV’s strong regional presence in the Bluefield–Beckley–Oak Hill market presents opportunities to offer localized advertising solutions, sponsorships, and community engagement platforms tailored to small but engaged audiences.

Digital Engagement Opportunities With their technology stack including Google Analytics and social media integration, there is potential to enhance digital marketing campaigns and analytics services, helping WOAY-TV optimize viewer engagement and advertising ROI.

Family-Owned Advantage Being locally owned and operated by the Thomas family establishes a personalized relationship with the community, which can be leveraged to promote brand sponsorships, partnership programs, and community-driven campaigns.

Revenue Growth Potential Operating within a revenue range of $10M to $25M, there are opportunities to introduce advanced content monetization strategies, targeted advertising, and digital subscriptions to increase revenue streams.

Tech and Talent Development Recent staffing changes, such as hiring technical news directors, indicate a focus on technological and editorial innovation, opening doors for sales of cutting-edge production tools, software solutions, and employee training services.