Local dominance WKOW is a long-standing, award-winning ABC affiliate with deep ties to South Central Wisconsin events and community initiatives, presenting opportunities to upsell targeted local advertising, sponsorships for major events, and branded content.

Digital expansion With multiple digital channels (27.1 ABC, 27.2 Decades, 27.3 This TV, 27.4 Court TV, 27.5 True Crime) and a history of early HDTV adoption, there is potential to sell cross-channel video packages, OTT placements, and targeted audience segments.

Tech led Advanced weather forecasting with 27 Storm Track and drone-enhanced storytelling position WKOW for sponsored weather segments, data-driven advertising, and partnerships leveraging high-quality production tech.

Community partnerships Active involvement with nonprofits, food drives, and local events (Art Fair on the Square, Taste of Madison) creates opportunities for cause-marketing sponsorships, community-focused campaigns, and in-kind media value arrangements.

Growth signals Recent hires and recognition (Emmy awards, Murrow nominations, leadership changes) indicate ongoing quality investments and audience trust, suggesting containerized packages around premium content returns and long-term advertiser relationships.