Market Reach Leverage Wismettac’s extensive North American network (19 branches and 4 satellite offices across US and Canada) to expand distribution of Asian food products into regional retailers, specialty stores, and ethnic groceries, while offering cross-border logistics capabilities.

Technology Enablement Expand outreach using their tech stack (Power BI, Tableau, Salesforce, Microsoft Dynamics, HubSpot, Marketo) to identify high-potential accounts, optimize pricing and promotions, and deliver data-driven sales campaigns tailored to retailer needs.

Sustainability & Compliance Capitalize on growing retailer emphasis on supply chain transparency and labor standards by offering compliance-ready sourcing, audit-ready documentation, and proactive recall management support to differentiate from competitors.

Strategic Events Participate in and sponsor industry events like NACS SHOW and Sake & Food Expo to generate face-to-face opportunities with convenience retailers, hospitality buyers, and specialty stores, while showcasing product breadth and innovation.

Product & Brand Synergy Highlight Shirakiku and other Asian SKU portfolios for new store formats or private-label opportunities, pairing product launches with promotional campaigns and leveraging recall history to ensure safety-forward marketing messages.