Major Events Audience The Wisconsin State Fair Park hosts the annual Wisconsin State Fair and hundreds of events year-round, attracting over a million guests in recent years, indicating a large and receptive audience for sponsorships, vendor partnerships, and experiential marketing opportunities.

Expanded Venue Portfolio With facilities like the Exposition Center, Tommy G. Thompson Youth Center, Milwaukee Mile Speedway, and various pavilions, there are diverse space options for partnerships, brand activations, corporate events, and tailored experiential campaigns across multiple visitor segments.

Strategic Partnerships Recent collaborations (e.g., Meijer partnership for the America 250 Wheel) demonstrate openness to co-branded experiences and cross-promotions, presenting opportunities for brand sponsorships, joint marketing, and concession/retail partnerships.

Hospitality & Accessibility The 24/7/365 RV Park and the venue’s location in metro Milwaukee position the organization as a reliable hub for multi-day events and traveler attendance, enabling targeted B2B collaborations, travel-related packages, and hospitality sponsorships.

Growth & Visibility RevenueSize and recognitions as a top fair, along with frequent media coverage and a strong digital footprint (WordPress, ads and analytics tools), suggest opportunities in digital sponsorships, experiential activations, and data-driven marketing partnerships to reach attendees.