Established Industry Presence With a longstanding history since 1951 and a membership comprising 98 percent of Wisconsin's radio and television stations, the Wisconsin Broadcasters Association offers access to a comprehensive network of broadcasting professionals and media outlets, providing substantial opportunities for targeted advertising, sponsorships, and industry-specific solutions.

Growth and Recognition The association's recent awards and milestone celebrations, such as the upcoming 75th anniversary and awards like the 2025 Academic Excellence accolade, suggest active industry engagement and a focus on reputation building, opening avenues for brand partnerships, event sponsorships, and community-driven marketing initiatives.

Leadership Development Focus The organization’s partnership with Mentoring and Inspiring Women in Radio demonstrates a commitment to fostering leadership and diversity within the industry, presenting prospects for leadership training programs, educational content, and tools that support gender equity and professional growth.

Technology Adoption Utilizing a modern tech stack including WordPress, Google Tag Manager, and other digital tools, the association offers built-in channels for digital marketing, data analytics, and online engagement, creating opportunities to deliver tailored marketing solutions or digital platform enhancements.

Financial Opportunity Range With reported revenues between 1 million to 10 million dollars, the organization presents a mid-market profile suitable for scalable and customizable sales solutions, including advertising services, sponsorship packages, digital marketing support, and event-based promotional opportunities.