Strong Industry Presence As the largest financial trade association in Wisconsin representing 180 banks and savings institutions, there is potential to offer tailored solutions that support member engagement, industry communication, and conference technologies.

Modern Technology Adoption Utilizing diverse tech like Microsoft Azure, MySQL, and data visualization tools suggests openness to innovative solutions, presenting opportunities for cloud services, database management, and analytics platforms.

Active Event Engagement Participation in multiple high-profile events including Women in Banking and Agricultural Conferences indicates a strategic focus on industry networking and education, ideal for offering event management or virtual conferencing tools.

Leadership & Workforce Development Recent hires in executive and government relations roles highlight a focus on advocacy and professional growth, which can be targeted with leadership training, HR solutions, or workplace culture enhancement services.

Revenue & Growth Potential With a revenue range of 10 to 25 million dollars and a sizable membership base, there is substantial scope for selling financial technology, compliance solutions, or member benefit platforms to support continued growth.