Strategic Partnerships Leverage Breakthru Beverage’s expansive distributor network and recent partnerships with Lucas Bols USA & Canada and Edrington to introduce new wine and tequila brands to Illinois and neighboring markets. Target retailers and on-premise accounts that align with premium spirits portfolios and cross-market cross-pollination opportunities.

Regional Expansion Capitalize on Breakthru’s ongoing US and Canada expansion activities, including leadership appointments in the Southeast and South Carolina, to push regional growth initiatives. Propose pilot programs for high-margin brands in markets with active distribution development and shifting consumer demand toward premium and craft offerings.

Operational Excellence Position Breakthru’s tech-enabled operations (SAP SuccessFactors, Winshuttle, Azure DevOps) as a platform to accelerate onboarding of new brands and streamline order-to-cash cycles. Offer data-driven trade marketing and inventory synchronization solutions to reduce stockouts and improve in-store execution.

Premium Portfolio Fit Focus on premium and craft spirits opportunities evidenced by Tequila Partida’s Pure philosophy and Lucas Bols partnership. Present boutique and specialty brands to Breakthru’s networks to meet consumer demand for elevated experiences and differentiate from larger distributors.

Market Intelligence Showcase capability to deliver competitive market insights, trend analysis, and performance dashboards using existing tech stack (Confluence, Azure, SAP-based tools). Offer quarterly reviews to identify growth pockets, optimize assortment, and capitalize on ongoing industry awards and recognition within the Breakthru ecosystem.