Strategic Retail Expansion Leverage the Walmart exclusive UTI + Vaginal Health pH Test launch to pursue retailer partnerships beyond Walmart, targeting mass retailers and regional chains to boost distribution and brand visibility.

Diversified Product Suite Capitalize on the at-home test and treat solution trend by cross-selling complementary health tests and education resources to retailers and healthcare partners, expanding into preventative care categories.

Brand Prestige Highlight recognition from TIME Best Inventions and media coverage to win partnerships with larger health and wellness platforms, pharmacies, and health systems seeking trusted, credible brands.

Growth Financing Leverage current revenue range and $6.4M funding to support channel investments, co-marketing with retailers, and pilot programs that scale fast through e-commerce and brick-and-mortar allies.

Leadership Voice Emphasize founders’ industry accolades to build sponsorship and affiliate opportunities, healthcare educator collaborations, and exclusive education-focused campaigns that drive user acquisition and loyalty.