Growing Fan Engagement The Winnipeg Blue Bombers have sold out every home game in 2025 and hosted a record-setting Grey Cup Festival, indicating a highly engaged and large fan base. This presents opportunities for sponsorships, merchandising, and digital fan engagement platforms.

Strategic Event Participation Active participation in major events like the Grey Cup demonstrates the team's strong presence in national sports marketing. Partnering with the organization for collaborative events or experiential marketing could enhance brand visibility.

Digital and Marketing Tools Utilizing advanced marketing technologies including Salesforce Marketing Cloud and Shopify suggests a focus on digital marketing and e-commerce. There is potential to offer targeted marketing solutions, analytics, or custom content services to support their growth.

Community and Brand Loyalty As a not-for-profit organization with a historic establishment dating back to 1930, the Blue Bombers have deep community roots. Opportunities exist for community-focused sponsorships, CSR initiatives, and loyalty programs to strengthen local brand affinity.

Financial Profile and Growth With revenues estimated between $10M and $25M and a stable operational presence, the team is a significant player in the Canadian Football League. There is potential to explore partnerships in premium viewing experiences, corporate sponsorships, and venue hospitality services.