Wholesale Channel Capitalize on the salon-focused product mix by implementing a dedicated wholesale storefront with tiered pricing and bulk ordering to win larger salon accounts and grow order value. Use the existing BigCommerce setup and Klaviyo to automate wholesale onboarding, order reminders, and reorders.

Marketing Automation Strengthen retention and reactivation with Klaviyo powered flows and targeted campaigns for salon clients. Pair email marketing with social retargeting on Facebook and Pinterest to drive repeat orders and build loyalty.

Brand Partnerships Differentiate with exclusive or expanded brand partnerships beyond current Schwarzkopf lines, enabling cross-sell of color, care, and styling products to existing customers and new markets.

Regional Growth Leverage a Michigan base to grow regionally by forming strategic distributor relationships, participating in industry events, and tailoring marketing to nearby states to capture Midwest salon market share.

Digital Commerce Data Enhance the e-commerce experience and sales intelligence by optimizing the customer journey, implementing personalized product recommendations, and using analytics from the tech stack to guide sales outreach and inventory decisions.