Insights

Market Leadership As South Africa's largest sunflower seed crusher and a major player in the FMCG market, Willowton Group has established a widespread distribution network across supermarkets, chain stores, wholesalers, and independent retailers, presenting extensive sales opportunities for suppliers and partners seeking to expand their regional footprint.

Product Diversification With a diverse portfolio including edible oils, margarines, soaps, candles, chocolates, and industrial fats, the company offers multiple cross-selling avenues for brands looking to integrate with or supply complementary products across the food, beauty, and household care segments.

Innovation & Packaging The company's recent in-house PET container development and strategic partnerships with packaging firms like Sidel demonstrate a focus on product differentiation and quality enhancement, opening doors for suppliers of innovative packaging solutions and materials aimed at premium branding and sustainability.

Growth & Expansion Recent investments, including the establishment of a plant in Zimbabwe and the launch of a R100 million fund to support SMEs, indicate ongoing growth initiatives that may require raw materials, equipment, and financial services, presenting strategic sales targets for suppliers in manufacturing and finance sectors.

Technological & Community Focus Ongoing investments in technology and a recent partnership with the Competition Commission highlight a forward-looking approach, creating opportunities for tech providers, consultancy services, and community engagement initiatives aligned with sustainability and regulatory compliance.

Willowton Group Tech Stack

Willowton Group uses 8 technology products and services including WordPress, Twemoji, jQuery Migrate, and more. Explore Willowton Group's tech stack below.

  • WordPress
    Content Management System
  • Twemoji
    Font Scripts
  • jQuery Migrate
    Javascript Libraries
  • PWA
    Miscellaneous
  • Slider Revolution
    Miscellaneous
  • Yoast SEO
    Search Engines
  • Google Tag Manager
    Tag Management
  • Apache HTTP Server
    Web Servers

Media & News

Willowton Group's Email Address Formats

Willowton Group uses at least 1 format(s):
Willowton Group Email FormatsExamplePercentage
FirstL@willowtongroup.comJohnD@willowtongroup.com
38%
First@willowtongroup.comJohn@willowtongroup.com
12%
FirstL@willowtongroup.comJohnD@willowtongroup.com
38%
First@willowtongroup.comJohn@willowtongroup.com
12%

Frequently Asked Questions

What is Willowton Group's official website and social media links?

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Willowton Group's official website is willowtongroup.com and has social profiles on LinkedIn.

What is Willowton Group's NAICS code?

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Willowton Group's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Willowton Group have currently?

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As of January 2026, Willowton Group has approximately 434 employees across 2 continents, including AfricaAsia. Key team members include Profit Center Head: G. B.Brand Manager: N. O.Operations Manager: D. S.. Explore Willowton Group's employee directory with LeadIQ.

What industry does Willowton Group belong to?

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Willowton Group operates in the Food and Beverage Services industry.

What technology does Willowton Group use?

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Willowton Group's tech stack includes WordPressTwemojijQuery MigratePWASlider RevolutionYoast SEOGoogle Tag ManagerApache HTTP Server.

What is Willowton Group's email format?

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Willowton Group's email format typically follows the pattern of FirstL@willowtongroup.com. Find more Willowton Group email formats with LeadIQ.

When was Willowton Group founded?

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Willowton Group was founded in 1970.

Willowton Group

Food and Beverage ServicesKwazulu-natal, South Africa201-500 Employees

Willowton Group has grown to become South Africa’s largest sunflower seed crusher as well as one of the leading competitors in the South African FMCG market. Its’ wide range of products encompasses edible oils, margarines and spreads, beauty, toilet and laundry soaps, candles, chocolate, baking and industrial fats. Well-known brands include: Sunfoil, Sunshine D, D’lite, Crown, Nuvolite and Allsome rice.

Key to the group’s success are the sound foundations of service excellence, continued investment in technology and human resources and the hands-on involvement of the directors in the day-to-day running of the business.

High quality standards are maintained and under-pinned by an advanced central technical centre. At the same time the company is continuously striving towards enhancing quality and keeping abreast of technological developments globally.

Willowton Group products can be found in leading chain stores, supermarkets, wholesalers, retailers, independents and food manufacturers nationwide, as well as in Sub-Saharan Africa.

By combining flexibility and vision with a sound business approach, the company is set to strengthen its position in the FMCG market even further, now and into the future.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
1970
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Willowton Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Willowton Group's revenue is estimated to be in the range of $10M$25M

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