Small church, lean tech Willowbrook Baptist Church is a small to mid-sized religious institution with 11-50 employees, suggesting a tight budget and potential interest in cost-effective, scalable technology solutions and essential digital presence enhancements.

Digital presence gaps Current tech stack includes basic web analytics and content tools (Google Analytics, YouTube, Shopify, Apache) but there is no clear advanced marketing automation or donor management platform, signaling opportunities for affordable CRM, email fundraising, and content optimization solutions.

Online fundraising potential With an online commerce component via Shopify and a modest revenue range, there is room to propose streamlined online giving, donation forms, and secure payment integrations to boost tithes, offerings, and event registrations.

Local market positioning Geographically anchored in Princeton, WV, fundraising and community outreach platforms could be tailored to local demographics, church events, and volunteer management, creating a targeted expansion approach to neighboring congregations.

Tech modernization opportunity The mix of older web tech (C3.js, Foundation) with modern analytics suggests an openness to modernization help—offer migrations to more user-friendly frameworks, security hardening, and integrated analytics for better visitor-to-conversion tracking.