Innovator spotlight Position Willow Innovations as a pioneer in wearable breast pump technology with rapid recent recognition from Fast Company and TIME. Leverage awards and media presence to open introductions with health tech accelerators, maternal health nonprofits, and hospital systems focused on patient experience and innovation.

Wearable leadership Highlight the in-bra wearable technology as a differentiator in the maternity wellness space. Target retailers, OB-GYN clinics, lactation consultants, and maternity brands seeking integrated, discreet pumping solutions to complement their portfolios and improve patient adherence.

Patent strategy Monitor ongoing patent disputes and leverage the IP angle to engage potential customers and partners who prioritize robust IP protection. Consider collaborations or licensing discussions with obstetric care platforms and medical device distributors that value patent defensibility.

Global expansion potential With substantial funding and a broad product ecosystem, pursue enterprise partnerships with health plans, maternity benefits providers, and employer wellness programs looking to enhance member or employee experiences through innovative pumping solutions.

Tech-enabled selling Utilize Willow’s tech stack and data-driven approach to offer value-added solutions such as integration with patient portals, scheduling systems, and analytics dashboards for healthcare providers. Propose B2B deployments through hospitals, clinics, and telehealth platforms seeking connected, efficient lactation support.