Group Network Advantage Wilkins Kennedy operates within Baldwins Holdings and the CogitalGroup, giving access to a nationwide network of 80+ offices. This enables cross-selling of payroll, outsourced services, corporate finance and advisory offerings to mid-market clients across the UK and abroad. Sales approach: use joint proposals with Baldwins offices to win multi-service engagements and leverage the group’s international footprint for cross-border growth.

Comprehensive Services The firm offers Audit & Assurance, Tax, Advisory, Corporate Finance, Restructuring & Recovery, Forensic Accounting, Outsourced Services and HR. This supports bundled solutions such as CFO as a Service, outsourced accounting, tax optimization, and forensic readiness for growth or distressed clients. Consider packaging end-to-end engagements or modular add-ons for existing clients.

Sector Specialization Specialist teams cover Charity & Not for Profit, Financial Markets, Insurance, PFI, Property & Construction, Professional Services and Public Sector. Target these verticals with sector tailored compliance, reporting and advisory services, including grant management for Not-for-Profits and project controls for Construction.

Mid Market Focus With a mid-market UK footprint and revenue profile, Wilkins Kennedy is positioned to support growing private companies and SMEs through growth, M&A, restructuring and governance upgrades. Opportunities exist to offer integrated services across tax, audit, corporate finance and outsourced finance teams to reduce vendor fragmentation.

Digital Capabilities The tech stack includes Python, Google Analytics and Google Tag Manager, indicating data analytics and digital capability. Position as a partner for data-driven financial reporting, KPI dashboards, ERP/system integrations and process automation to modernize finance operations.