Insights

Collaborative launches Opportunity to pursue co-branded collections with established partners shown by recent collaboration with Oiselle and joint Spring 26 print story. Target retailers and ecommerce platforms that align with women’s outdoor apparel to expand distribution and brand reach.

Active lifestyle expansion Recent product line additions focus on mountain biking and active lifestyle pieces, signaling openness to new performance categories. Sales outreach can explore partnerships with bike shops, event sponsors, and specialty retailers in outdoor and endurance segments.

Brand partnerships Past collaborations with Red Bull and Ladies AllRide indicate strong partner appeal for experiential marketing and co-sponsorships. Propose bundled campaigns, athlete activations, and experiential pop-ups with complementary outdoor brands.

Funding and community Wefunder campaign and community-driven growth suggest opportunities to mobilize micro-influencer networks and ambassador programs. Sales teams could pitch limited drops, exclusive releases, and member-only perks to drive engagement and repeat purchases.

Mid-market potential Revenue in the one to ten million range and a lean team imply agility and high growth potential. Target mid-market retailers and specialty shops looking for niche women’s outdoor apparel with a strong fit and performance focus to accelerate channel expansion.

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Wild Rye Tech Stack

Wild Rye uses 8 technology products and services including AdRoll, Meta Ads Manager, Microsoft Clarity, and more. Explore Wild Rye's tech stack below.

Media & News

Wild Rye's Email Address Formats

Wild Rye uses at least 1 email format:
Wild Rye Email FormatsExamplePercentage
First@wild-rye.comJohn@wild-rye.com
100%

Frequently Asked Questions

What is Wild Rye's official website and social media links?

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Wild Rye's official website is wild-rye.com and has social profiles on LinkedIn.

How much revenue does Wild Rye generate?

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As of August 2026, Wild Rye's annual revenue is estimated to be $1M - $10M.

What is Wild Rye's NAICS code?

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Wild Rye's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Wild Rye have currently?

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As of August 2026, Wild Rye has approximately 20 employees across 1 continents, including North America. Key team members include Marketing Coordinator: K. R. E. Explore Wild Rye's employee directory with LeadIQ.

What industry does Wild Rye belong to?

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Wild Rye operates in the Retail Apparel and Fashion industry.

What technology does Wild Rye use?

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Wild Rye's tech stack includes AdRoll, Meta Ads Manager, Microsoft Clarity, Canva, Power BI, Squarespace, Shopify and Adobe Creative Suite.

What is Wild Rye's email format?

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Wild Rye's email format typically follows the pattern of First@wild-rye.com. Find more Wild Rye email formats with LeadIQ.

When was Wild Rye founded?

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Wild Rye was founded in 2016.
Wild Rye logo

Wild Rye

Retail Apparel and FashionIdaho, United States11-50 Employees

Wild Rye is a small- to mid-sized outdoor apparel company based in Ketchum, Idaho, operating in the retail apparel and fashion field. Founded in 2016, it designs technical clothing for women who pursue outdoor activities and other adventurous pursuits. The brand emphasizes fit, performance, and style, with garments developed by women to support a welcoming environment for beginners through advanced enthusiasts.

In March 2026, Wild Rye announced a collaboration with Oiselle to launch a joint collection, featuring a shared print story across both brands' Spring 2026 lines. This collaboration shows Wild Rye's engagement with other women-focused brands and its ongoing activity within the outdoor apparel community.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Wild Rye's revenue is estimated to be in the range of $1M - $10M

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