Local Ad Monetization Your portfolio spans a dozen weekly newspapers in Michigan with digital assets and a programmatic/ad tech stack (AppNexus, LiveIntent, Google Analytics) that enables multi-channel local advertising packages for SMBs and regional brands, with measurable ROI via GA.

Tech Modernization As a small team with Windows Server on-prem infrastructure, you are a strong fit for a managed services proposal that unifies ad operations, CMS support, hosting, analytics integration, and security to reduce overhead and improve monetization workflow.

Audience Data Monetization Leverage GA data and email monetization capabilities to create audience segments for advertisers, enabling targeted newsletter ads, sponsorships, and retargeting across all titles, boosting CPMs and advertiser interest.

Cross Publisher Growth With multiple papers under one publisher, there is an opportunity to offer centralized ad sales and bundled campaigns across titles, delivering higher efficiency for advertisers and larger average deals.

Community Partnerships Your local focus presents a prime avenue for community sponsorships, events, calendars, and branded content partnerships with local businesses, diversifying revenue beyond print and digital ads.