Local SMB Ads Leverage WIBW's local reach and existing ad tech (DoubleClick Campaign Manager) to sell targeted, local SMB campaigns in Topeka and nearby communities, offering a cost effective alternative to national networks.

Programmatic Analytics Use Snowplow analytics and data collection capabilities to offer advertisers measurable ROAS, audience insights, and cross channel attribution, enabling premium programmatic packages and robust reporting.

Interactive Content Capitalize on EX.CO and web assets to create interactive ad formats, polls, dynamic content, and sponsor led experiences that boost engagement and ad recall.

Lead Gen CRM Gravity Forms and a strong web presence enable streamlined advertiser lead capture. Propose CRM integration and automated nurture to shorten sales cycles and improve conversion.

Regional Partnerships Position WIBW as a regional media and content partner by bundling on air, online, and social sponsorships with localized creative to attract local businesses and outcompete broader players.