Expanded Reach The department has recently expanded its advertising footprint to 14 Midwestern markets including Illinois, signaling readiness for broader regional partnerships and multi-market campaigns with travel, lodging, and experience partners.

Digital Excellence Award-winning website experience and strong use of digital analytics tools indicate a mature digital marketing function open to innovative ad tech, data partnerships, and enhanced booking or information platforms with third-party technology integrations.

Industry Partnerships Strategic partnerships are central to their mission, creating opportunities for co-marketing, content collaborations, and joint promotions with hotels, attractions, and local tourism boards to drive lodging and visitor spend.

Economic Impact Known tourism economic impact data and state-level funding support suggest interest in measurable ROI, sustainable tourism initiatives, and partnerships that demonstrate economic benefits to communities through campaigns and programs.

Award-Winning Cred Recent recognitions for innovation and digital campaigns position Travel Wisconsin as a credible partner for high-visibility campaigns, enabling premium sponsorships, case-based proposals, and resell opportunities with advertising networks and agencies.