Strategic partnerships WHSmith North America is actively expanding collaborations with other brands and retailers, such as Toys R Us and Deliveroo, creating co-branded shop-in-shops and quick-delivery pilots that open avenues for cross-promotions and shared customer bases.

Travel tech leadership InMotion, the largest airport-based electronics retailer, signals opportunities to upsell tech accessories, travel gadgets, and lifestyle electronics across U.S. travel hubs, leveraging high footfall in airports and resort locations.

Digital integration WHSmith employs a mix of digitally-enabled solutions (Just Walk Out, online-offline workflows, and digital partnerships) that can be extended to new locations, enabling faster checkout, enhanced data capture, and personalized cross-sell opportunities.

Expansion footprint With around 320 specialty stores in North America and a broader international estate, there is significant potential to introduce new product categories, exclusive collaborations, and localized inventory tailored to airport and resort travelers.

Payment and financing Existing partnerships with Buy Now, Pay Later providers and flexible payment options indicate openness to expand fintech offerings, mobile wallets, and installment plans to boost average order value and carry-through in high-ticket tech and travel products.