WhizzCo

Technology, Information and InternetTel Aviv, Israel2-10 Employees

WhizzCo is a technology company based in Ramat Gan, in the Tel Aviv region. It provides a native ad yield optimization platform that lets publishers compete among multiple content recommendation vendors through a single integration, with a unified dashboard showing comparative performance.

The platform uses machine learning to predict which vendor will generate the highest CPM for a given impression, taking into account factors such as geo, device, website, and widget layout. Its target customers are publishers seeking to maximize revenue from native recommendations by expanding vendor options and increasing transparency in the market. Recent developments include the launch of an instream video offering in November 2021 and the introduction of the Content Recommendation Yield Optimization Platform in August 2021.

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