Innovative Product Range Whitesales offers a diverse array of high-quality daylighting and roof glazing solutions, including bespoke skylights and market-leading flat glass rooflights. Their ability to design custom solutions for demanding environments positions them strongly for projects requiring specialized glazing, presenting opportunities to target architects and contractors in high-end commercial and heritage refurbishment sectors.

Recent Product Launches The launch of the em.glaze Economy rooflight and the proprietary all-in-one solution demonstrates Whitesales' focus on expanding its product offerings to serve entry-level and compliance-driven markets.Sales teams can leverage these developments to approach merchants and builders seeking cost-effective, regulatory-compliant rooflight options, especially in regions with strict building codes.

Expanding Sales Team The appointments of Gavin Cameron as area account manager and Lee Greer as national sales manager for specification highlight a strategic emphasis on strengthening customer relationships and business development.This growth supports aggressive outreach efforts to builders, architects, and specifiers, creating potential for increased project opportunities across the UK.

Technological Edge Whitesales’ use of advanced digital tools like online portals and product configurators enhances customer engagement and streamlines order processes.These digital assets can be promoted to trading partners and specifiers, making it easier to customize and order products, thus opening sales channels that prioritize speed and convenience.

Market Position & Growth With a revenue range of one to ten million dollars and a focus on premium daylighting solutions, Whitesales caters to a niche requiring sophisticated, high-performance roof glazing.Identifying opportunities to support their growth strategy through targeted marketing and joint project pursuits could unlock additional sales in both commercial and restoration projects.