Insights

Strong Market Presence Whitecoat has established itself as Australia's leading online healthcare directory with over two million users and a comprehensive database of over 210,000 healthcare providers across multiple disciplines, indicating high market penetration and extensive user engagement.

Strategic Industry Partnerships Collaborations with major players like nib, Bupa, HBF, CBHS, and Commonwealth Bank demonstrate Whitecoat's access to a broad ecosystem within healthcare and finance sectors, providing opportunities for integrated wellness solutions and cross-promotional strategies.

Growing Digital Ecosystem The company's investments in telehealth pilot programs and digital health services, including medication delivery and home caregiving partnerships, position Whitecoat as an innovator in integrated digital healthcare, suitable for offering complementary tech solutions.

Recent Acquisition Advantage The acquisition by Commonwealth Bank enhances Whitecoat's financial stability and broadens its distribution channels, opening opportunities to leverage banking customer bases for targeted marketing, onboarding, and service expansion.

HealthTech Expansion Opportunities With a focus on connecting patients with providers through digital platforms and plans to grow into Australia’s largest healthcare directory, there is potential to develop and pitch innovative tech products, data analytics services, or patient engagement tools tailored to healthcare providers and insurers.

Whitecoat Tech Stack

Whitecoat uses 8 technology products and services including Gradle, Contentful, Mailchimp, and more. Explore Whitecoat's tech stack below.

  • Gradle
    Build Automation
  • Contentful
    Content Management System
  • Mailchimp
    Email
  • AngularJS
    Javascript Frameworks
  • Hammer.js
    Javascript Libraries
  • Google Maps
    Maps
  • C#
    Programming Languages
  • Kestrel
    Web Servers

Media & News

Whitecoat's Email Address Formats

Whitecoat uses at least 1 format(s):
Whitecoat Email FormatsExamplePercentage
First@whitecoat.com.auJohn@whitecoat.com.au
45%
Last@whitecoat.com.auDoe@whitecoat.com.au
5%
First@whitecoat.com.auJohn@whitecoat.com.au
45%
Last@whitecoat.com.auDoe@whitecoat.com.au
5%

Frequently Asked Questions

Where is Whitecoat's headquarters located?

Minus sign iconPlus sign icon
Whitecoat's main headquarters is located at Sydney, New South Wales 2000 Australia. The company has employees across 2 continents, including OceaniaAsia.

What is Whitecoat's official website and social media links?

Minus sign iconPlus sign icon
Whitecoat's official website is whitecoat.com.au and has social profiles on LinkedIn.

What is Whitecoat's NAICS code?

Minus sign iconPlus sign icon
Whitecoat's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Whitecoat have currently?

Minus sign iconPlus sign icon
As of February 2026, Whitecoat has approximately 13 employees across 2 continents, including OceaniaAsia. Key team members include Senior Full Stack Developer: S. M.Consultant: M. D.Adminstration: K. J.. Explore Whitecoat's employee directory with LeadIQ.

What industry does Whitecoat belong to?

Minus sign iconPlus sign icon
Whitecoat operates in the Wellness and Fitness Services industry.

What technology does Whitecoat use?

Minus sign iconPlus sign icon
Whitecoat's tech stack includes GradleContentfulMailchimpAngularJSHammer.jsGoogle MapsC#Kestrel.

What is Whitecoat's email format?

Minus sign iconPlus sign icon
Whitecoat's email format typically follows the pattern of First@whitecoat.com.au. Find more Whitecoat email formats with LeadIQ.

When was Whitecoat founded?

Minus sign iconPlus sign icon
Whitecoat was founded in 2013.

Whitecoat

Wellness and Fitness ServicesNew South Wales, Australia11-50 Employees

Whitecoat is Australia's leading online healthcare directory and customer review site. 

Since it was launched in 2013, over two million Australians have already taken advantage of Whitecoat’s services. Our network of health care professionals is growing rapidly every day, with over 210,000 listed Australia-wide, across over 30 different provider types. 

We want Whitecoat to be the largest directory of its kind. We want to promote the best aspects of healthcare and do so with provider engagement and support. We are very confident that Whitecoat will allow many providers to have a voice in their community and allow many Australians to make better and more informed healthcare decisions.

We’re constantly developing and finding new ways to better connect patients with the right healthcare providers and Whitecoat’s joint venture partners - nib, Bupa and HBF - have joined forces to ensure that all Australians have greater control over their health care.

Follow our journey and see how we plan to change the Australian healthcare industry.

Section iconCompany Overview

Headquarters
Sydney, New South Wales 2000 Australia
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Whitecoat's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Whitecoat's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.