White Pine Insurance Company
InsuranceMichigan, United States51-200 Employees
White Pine Insurance Company is an insurance company headquartered in Troy, Michigan, at 3001 West Big Beaver Road Suite 200, and employs between 51 and 200 people. It sells insurance products through a network of independent agents and brokers, targeting main street mercantile businesses, restaurants and bars, artisan contractors, garages, commercial auto risks, dwellings, homeowners, and other specialty lines, with revenue in the range of $10 million to $25 million. The company originated in 1969 as Mid-Continent Insurance Company, a stock insurer originally domiciled in Pennsylvania; it was acquired by Conifer Holdings Inc. on December 31, 2010 and subsequently domiciled in Michigan under new management. White Pine Insurance Company holds a B++ financial rating from AM Best. Notable recent events include the 2017 merger with American Colonial Insurance Co. and the 2024 appointment of Brian Roney as Chief Executive Officer.