Growth Investment White Martins is actively expanding in Brazil and South America with multi-hundred million dollar asset investments and a planned 1 billion Brazilian reais commitment for 2026, signaling growing demand for industrial gases, green hydrogen, and new plant capacity that sales teams can target with bundled solutions.

Green Hydrogen Push Recent deployments include a 5 MW pressurised alkaline electrolyser and a 5 MW green hydrogen plant, indicating a strategic shift toward low-carbon gases and hydrogen production services—opportunities to offer electrolyser maintenance, system integration, and renewable energy partnerships.

Strategic Partnerships As the southern hemisphere representative of Praxair, White Martins has access to a leading global portfolio in industrial gases, enabling cross-sell of advanced gas solutions, CO2 and helium supply, and high-value specialty gas systems to expand customer sharing and reference accounts.

Scale & Reach With operations across nine countries and a workforce category of over a thousand employees, there is potential to upsell services such as safety-compliance programs, remote monitoring, and large-scale gas supply contracts to a broad, diversified customer base.

Tech & Procurement Adoption of modern tech stack including Salesforce, Power Apps, Tableau and Azure suggests readiness for digital procurement, CRM-driven account planning, and data-enabled sales plays to identify churn risk, optimize pricing, and accelerate contract renewals.