Insights

Growing Consumer Engagement Which? has a strong presence in consumer advocacy with a focus on research, impartial advice, and product reviews, indicating a potential demand for customer engagement platforms, survey tools, and analytics solutions to enhance their consumer interactions and improve campaign effectiveness.

Digital Transformation The company utilizes a diverse tech stack including Google Libraries, DBT, Stripe, and others, suggesting openness to adopting innovative technology solutions, such as data management, online payment solutions, and digital outreach tools, to support their non-profit initiatives.

Recent Leadership Changes Leadership transitions in key roles like Chief Customer Officer and other personnel moves point to strategic shifts, providing opportunities to introduce organizational management software, HR solutions, or executive support services tailored to evolving company priorities.

Expanding Advocacy Initiatives Recent campaigns in banking penetration and legal actions against major corporations highlight ongoing advocacy efforts, presenting opportunities for partnerships with legal, compliance, and policy advocacy technology providers to scale their influence and campaign reach.

Financial Stability with Growth Potential With a revenue range of 50 to 100 million dollars and a sizable employee base, Which? demonstrates financial stability and scale, making it a suitable prospect for enterprise-level solutions such as cloud services, enterprise software, and data security systems to support their expanding operations.

Which? Tech Stack

Which? uses 8 technology products and services including Google Hosted Libraries, DBT, Stripe, and more. Explore Which?'s tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • DBT
    Continuous Integration
  • Stripe
    Payment Processing
  • Java
    Programming Languages
  • C++
    Programming Languages
  • Zuora
    Recurring Billing
  • Express
    Web Frameworks
  • CSS
    Web Tools And Plugins

Media & News

Which?'s Email Address Formats

Which? uses at least 1 format(s):
Which? Email FormatsExamplePercentage
First.Last@which.co.ukJohn.Doe@which.co.uk
70%
FLast@which.co.ukJDoe@which.co.uk
25%
First@which.co.ukJohn@which.co.uk
3%
FirstLast@which.co.ukJohnDoe@which.co.uk
2%

Frequently Asked Questions

Where is Which?'s headquarters located?

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Which?'s main headquarters is located at 2 Marylebone Road London, England nw1 4df United Kingdom. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is Which?'s phone number?

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You can contact Which?'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Which?'s official website and social media links?

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Which?'s official website is which.co.uk and has social profiles on LinkedIn.

What is Which?'s SIC code NAICS code?

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Which?'s SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does Which? have currently?

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As of March 2026, Which? has approximately 976 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Ceo: A. H.Chief Executive Officer: E. B.Chief Executive Officer: P. V.. Explore Which?'s employee directory with LeadIQ.

What industry does Which? belong to?

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Which? operates in the Non-profit Organizations industry.

What technology does Which? use?

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Which?'s tech stack includes Google Hosted LibrariesDBTStripeJavaC++ZuoraExpressCSS.

What is Which?'s email format?

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Which?'s email format typically follows the pattern of First.Last@which.co.uk. Find more Which? email formats with LeadIQ.

When was Which? founded?

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Which? was founded in 1957.

Which?

Non-profit OrganizationsEngland, United Kingdom501-1000 Employees

Which? is the UK’s consumer champion. As an organisation we’re not for profit and all for protecting consumers – a powerful force for good, here to make life simpler, fairer and safer for everyone. 
 
We stand up for what’s right for consumers, their experiences drive us to make things better. Our research gets to the heart of the consumer issues that matter, and our expert advice is completely impartial. Same goes for our product reviews – our rigorous tests and expert recommendations help consumers to make better decisions. 
 
We investigate and make change happen -  from tackling online scams to campaigning for safer products, we’re the independent consumer voice that influences politicians and lawmakers and holds businesses to account. We are not influenced by third parties - we never take advertising or accept freebies from manufacturers. 
 
Everything we do is about championing consumers. We’ll always be on their side, fighting their corner and working to make them more powerful.

You’ll find our latest  job opportunities at  https://jobs.which.co.uk/jobs/.

Section iconCompany Overview

Headquarters
2 Marylebone Road London, England nw1 4df United Kingdom
Phone number
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations
Founded
1957
Employees
501-1000

Section iconFunding & Financials

  • $50M$100M

    Which?'s revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Which?'s revenue is estimated to be in the range of $50M$100M

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