Insights

Performance Partnerships Leverage Ford Performance Racing School's deep OEM ties with Ford, Michelin/BFGoodrich, Brembo, Castrol, RECARO, Coats, Stoner Car Care and Product 41 to propose co-branded programs, exclusive training, and fleet or dealer education packages that boost partner visibility and driver performance outcomes.

Racing School Network Target expansion opportunities across regional HQs in Concord, NC and Tooele, UT plus satellite venues to upsell regional corporate training, customer events and track experiences for automotive brands, dealerships, and aftermarket suppliers seeking experiential marketing.

New Model Readiness Capitalize on recent and upcoming vehicle introductions such as FP800S Bronze Magneride Mustang and Mustang Cup Series developments by offering launch-driven driver education, media test days, and performance workshops that align with OEM product showcases.

Performance Equipment Pitch upgrades, training kits, and performance enhancements to owners of high-performance models (Mustang Shelby GT500, GT350, Focus RS, Raptor, ST variants) through targeted ST Octane Academy and GT/RS-focused programs, creating cross-sell opportunities for aftermarket partners.

Community and Compliance Propose value-added safety, off-road and responsible driving curricula in partnerships with organizations like Tread Lightly, leveraging OneTrust and digital marketing assets to reach enthusiasts, dealers, and corporates seeking compliant, engaging training experiences.

Similar companies to Wheelhouse

Wheelhouse Tech Stack

Wheelhouse uses 8 technology products and services including Google Ads, Joomla, WordPress, and more. Explore Wheelhouse's tech stack below.

Media & News

Wheelhouse's Email Address Formats

Wheelhouse uses at least 3 email formats:
Wheelhouse Email FormatsExamplePercentage
First.Last@fordperformanceracingschool.comJohn.Doe@fordperformanceracingschool.com
63%
FLast@fordperformanceracingschool.comJDoe@fordperformanceracingschool.com
30%
FirstLast@fordperformanceracingschool.comJohnDoe@fordperformanceracingschool.com
7%

Frequently Asked Questions

What is Wheelhouse's official website and social media links?

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Wheelhouse's official website is fordperformanceracingschool.com and has social profiles on LinkedIn.

How much revenue does Wheelhouse generate?

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As of August 2026, Wheelhouse's annual revenue is estimated to be $25M - $50M.

What is Wheelhouse's NAICS code?

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Wheelhouse's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Wheelhouse have currently?

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As of August 2026, Wheelhouse has approximately 89 employees across 2 continents, including North America and South America. Key team members include Ceo: B. S., Chief Financial Officer: J. W. and Sales Manager: B. B. Explore Wheelhouse's employee directory with LeadIQ.

What industry does Wheelhouse belong to?

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Wheelhouse operates in the Motor Vehicle Manufacturing industry.

What technology does Wheelhouse use?

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Wheelhouse's tech stack includes Google Ads, Joomla, WordPress, OneTrust, WooCommerce, Mailchimp, Microsoft Azure and Animate.css.

What is Wheelhouse's email format?

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Wheelhouse's email format typically follows the pattern of First.Last@fordperformanceracingschool.com. Find more Wheelhouse email formats with LeadIQ.

When was Wheelhouse founded?

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Wheelhouse was founded in 2006.
Wheelhouse logo

Wheelhouse

Motor Vehicle ManufacturingNorth Carolina, United States51-200 Employees

Wheelhouse, operating as Ford Performance Racing School, is a motor vehicle training organization based in Concord, North Carolina, with additional operations in Tooele, Utah. Since opening in 2006, the school has provided high-performance driving instruction for a broad audience, including retail drivers and corporate programs for Michelin/BFGoodrich, as well as complimentary owner programs for new Ford Performance vehicles. The school develops specialized training experiences tied to specific Ford Performance models and owner communities, such as ST and Mustang Shelby variants, Focus RS, F-150 Raptor, and Edge/Explorer ST, through a network of regional and satellite venues. Its ecosystem includes partnerships with automotive brands and components suppliers, and it supports branded racing-related programs and experiences for enthusiasts and customers. The organization aims to translate high-performance automotive technology into practical driving skills and experiential training for its participants.

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Wheelhouse's revenue is estimated to be in the range of $25M - $50M

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