Industry Leadership WhatTheyThink serves as a key information source in the global printing and publishing industries, positioning it as an influential partner for technology providers, suppliers, and service companies seeking to reach industry decision-makers.

Digital Expansion The company has recently launched specialized sections such as Offset lithography and is actively partnering with digital embellishment and software firms, indicating opportunities for collaboration with innovative printing technology providers.

Strategic Partnerships Recent collaborations with companies like Kongsbergsystems, EproductivitySoftware, and Taktiful suggest a growth trajectory focused on integrating advanced manufacturing and workflow solutions, opening avenues for vendors in automation and production efficiency.

Market Engagement With a global audience and a combination of print and digital content, WhatTheyThink provides a platform for promoting new products, software, and services to industry professionals actively seeking technological upgrades.

Growth Opportunities Although revenue remains under $10 million, the company's strategic acquisitions and leadership in print industry analysis create potential for sales of niche solutions in packaging, sign making, and industrial printing markets targeting a highly engaged audience.