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Insights

Sustainability-Lever What’s Cooking Group emphasizes sustainable and healthy ready meals, presenting an opportunity to position eco-friendly packaging, low-waste production, and plant-forward options to retailers and foodservice partners seeking greener portfolios.

European Footprint With five industrial sites across Belgium, France, Poland, and the UK and a 75-year history, there is potential to upsell cross-border distribution, regional co-packing, and seamless European logistics services to expand current reach.

Corporate Scale Revenue near the upper hundreds of millions and a large employee base indicate capacity for higher-volume contracts, private-label opportunities, and multi-site manufacturing partnerships with retailers and horeca channels.

Tech Enablement Adoption of SAP, OpenAI, Microsoft 365 and other digital tools suggests readiness for modernization of procurement, demand planning, and dynamic pricing, presenting a path for advanced ERP/AI-enabled sales and operational services.

Foodservice Focus Strong portfolio in ready meals and professional food services aligns with opportunities in contract catering, military, hospitals, and corporate dining segments seeking reliable supply and menu innovation.

Similar companies to What’s Cooking Group

What’s Cooking Group Tech Stack

What’s Cooking Group uses 8 technology products and services including AutoCAD, SAP, Microsoft 365, and more. Explore What’s Cooking Group's tech stack below.

What’s Cooking Group's Email Address Formats

What’s Cooking Group uses at least 2 email formats:
What’s Cooking Group Email FormatsExamplePercentage
First.Last@terbeke.comJohn.Doe@terbeke.com
92%
First.MiddleLast@terbeke.comJohn.MichaelDoe@terbeke.com
8%

Frequently Asked Questions

What is What’s Cooking Group's official website and social media links?

Minus sign iconPlus sign iconWhat’s Cooking Group's official website is www.whatscooking.group and has social profiles on LinkedIn.

How much revenue does What’s Cooking Group generate?

Minus sign iconPlus sign icon As of August 2026, What’s Cooking Group's annual revenue is estimated to be $50M - $100M.

What is What’s Cooking Group's NAICS code?

Minus sign iconPlus sign iconWhat’s Cooking Group's NAICS code is 311 - Food Manufacturing.

How many employees does What’s Cooking Group have currently?

Minus sign iconPlus sign iconAs of August 2026, What’s Cooking Group has approximately 1.1K employees across 6 continents, including Europe, Asia and North America. Key team members include Chief Executive Officer: P. S., Cfo: R. S. and Chief Research And Innovation Officer: B. V. Explore What’s Cooking Group's employee directory with LeadIQ.

What industry does What’s Cooking Group belong to?

Minus sign iconPlus sign iconWhat’s Cooking Group operates in the Food and Beverage Manufacturing industry.

What technology does What’s Cooking Group use?

Minus sign iconPlus sign iconWhat’s Cooking Group's tech stack includes AutoCAD, SAP, Microsoft 365, SendGrid, Sage, OpenAI, Microsoft Teams and VMware.

What is What’s Cooking Group's email format?

Minus sign iconPlus sign iconWhat’s Cooking Group's email format typically follows the pattern of First.Last@terbeke.com. Find more What’s Cooking Group email formats with LeadIQ.
What’s Cooking Group logo

What’s Cooking Group

Food and Beverage ManufacturingFlanders, Belgium1001-5000 Employees

What’s Cooking Group is a European food and beverage manufacturing company headquartered at 1091 Kortrijksesteenweg, Sint-denijs-westrem, Flanders 9051, Belgium. The group commercialises a wide range of ready meal products across Europe and beyond, including the Come a casa brand, and provides related professional food services. The organization operates five industrial sites in Belgium, France, Poland, and the United Kingdom, and maintains five sales offices, with roughly 1,400 employees. What’s Cooking Group has a 75-year history and has been listed on Euronext Brussels since 1986 (ticker WHATS). In 2024, the group reported a turnover of EUR 404 million.

Section iconCompany Overview

Website
www.whatscooking.group
NAICS Code
311 - Food Manufacturing
Employees
1001-5000

Section iconFunding & Financials

  • $50M - $100M

    What’s Cooking Group's revenue is estimated to be in the range of $50M - $100M

Company Leadership

  • Chief Executive Officer at What’s Cooking Group
    P. S.
    Chief Executive Officer
    Mobile Phone
  • Cfo at What’s Cooking Group
    R. S.
    Cfo
    Mobile Phone
  • Chief Research And Innovation Officer at What’s Cooking Group
    B. V.
    Chief Research And Innovation Officer
    Mobile Phone
  • Chief Information Officer at What’s Cooking Group
    P. B.
    Chief Information Officer
    Mobile Phone
  • Chief Financial Officer at What’s Cooking Group
    Y. R.
    Chief Financial Officer
    Mobile Phone

Employee Directory

  • Chief Commercial Officer at What’s Cooking Group
    C. B.
    Chief Commercial Officer
    Mobile Phone
  • Cfo at What’s Cooking Group
    R. S.
    Cfo
    Mobile Phone
  • Owner at What’s Cooking Group
    L. D. B.
    Owner
    Mobile Phone
  • Head Of Innovation at What’s Cooking Group
    L. Z.
    Head Of Innovation
    Mobile Phone
  • Head Of Production at What’s Cooking Group
    N. B.
    Head Of Production
    Mobile Phone

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