Insights

Brand Partnerships Capitalize on Whatnot's global live shopping reach by proposing brand sponsorships, exclusive drops, and co-branded events across 250+ categories in the US, UK, and Europe to drive seller revenue and higher consumer engagement.

Seller Enablement Leverage Whatnot's Seller Summit momentum to offer onboarding services, logistics optimization, and seller education programs to help brands and creators scale quickly on the platform, including cross-border setup.

Cross-border Growth With regional hubs and Europe expansion, present localization of payments, checkout experiences, and compliance to accelerate multinational listings, supported by targeted marketing and analytics services.

Creator Monetization Enhance monetization by offering analytics dashboards, revenue share options, and premium tools around Gems rewards and live streams to help creators maximize earnings and retention.

Trust Compliance Address regulatory and reputation risks highlighted by recent gambling allegations by offering robust risk management, fraud detection, and SOC 2 aligned security services to strengthen trust for buyers and sellers.

Whatnot Tech Stack

Whatnot uses 8 technology products and services including Instagram, Apache Kafka, Skolengo, and more. Explore Whatnot's tech stack below.

  • Instagram
    Advertising
  • Apache Kafka
    Big Data Processing
  • Skolengo
    Content Management System
  • Segment
    Customer Data Platforms
  • Zendesk
    Documentation Tools
  • ISO/IEC 27001
    Governance, Risk And Compliance
  • jQuery
    Javascript Libraries
  • Fourthwall
    Website Builders

Media & News

Whatnot's Email Address Formats

Whatnot uses at least 1 format(s):
Whatnot Email FormatsExamplePercentage
FLast@whatnot.comJDoe@whatnot.com
66%
First@whatnot.comJohn@whatnot.com
28%
First.Last@whatnot.comJohn.Doe@whatnot.com
3%
Last@whatnot.comDoe@whatnot.com
3%

Frequently Asked Questions

What is Whatnot's official website and social media links?

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Whatnot's official website is whatnot.com and has social profiles on LinkedInCrunchbase.

What is Whatnot's NAICS code?

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Whatnot's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Whatnot have currently?

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As of July 2026, Whatnot has approximately 1.9K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: L. W.Head Of Policy: C. C.Head Of Corporate Development: T. C.. Explore Whatnot's employee directory with LeadIQ.

What industry does Whatnot belong to?

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Whatnot operates in the Technology, Information and Internet industry.

What technology does Whatnot use?

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Whatnot's tech stack includes InstagramApache KafkaSkolengoSegmentZendeskISO/IEC 27001jQueryFourthwall.

What is Whatnot's email format?

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Whatnot's email format typically follows the pattern of FLast@whatnot.com. Find more Whatnot email formats with LeadIQ.

How much funding has Whatnot raised to date?

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As of July 2026, Whatnot has raised $975M in funding. The last funding round occurred on Oct 28, 2025 for $225M.

When was Whatnot founded?

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Whatnot was founded in 2019.
Whatnot logo

Whatnot

Technology, Information and InternetCalifornia, United States1001-5000 Employees

Whatnot operates a livestream shopping platform servicing customers in the US, UK, and Europe, linking buyers and sellers around products they care about. It supports live shopping across a broad spectrum of categories, including electronics, fashion, collectibles, and more.

The company is based in Culver City, California, and maintains a globally distributed workforce with hubs in the US, UK, Ireland, Poland, and Germany. It is described as a rapidly growing marketplace that continues to hire across functions. In June 2026, Whatnot took part in the Fortune Brainstorm Tech conference in Aspen, Colorado.

Section iconCompany Overview

NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2019
Employees
1001-5000

Section iconFunding & Financials

  • $975M

    Whatnot has raised a total of $975M of funding over 10 rounds. Their latest funding round was raised on Oct 28, 2025 in the amount of $225Mas a series_f.

  • $500M$1B

    Whatnot's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $975M

    Whatnot has raised a total of $975M of funding over 10 rounds. Their latest funding round was raised on Oct 28, 2025 in the amount of $225Mas a series_f.

  • $500M$1B

    Whatnot's revenue is estimated to be in the range of $500M$1B

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