Insights

Targeted Expansion The company operates a personalized leisure recommendation and booking service in New York City with plans to expand to other select cities, presenting a growth opportunity to introduce cross-city partnerships, affiliate programs, and regional marketing collaborations.

Boutique Market Reach With 11-50 employees and revenue in the range of 1M-10M, the business sits between boutique operators and larger platforms, suggesting a fit for scalable SaaS tools, seat-based solutions, or premium customer experience enhancements that align with its curated service model.

Tech Stack Fit Current tech includes AWS, WordPress, Google Workspace, and marketing tools like Mailchimp, plus monitoring via New Relic. This presents opportunities to offer integrated marketing automation, security hardening, and high-availability booking enhancements tailored to lean, service-oriented platforms.

Marketing & Partnerships Active social presence and a founder with high-profile NYC credentials imply strong storytelling potential and influencer/creative partnerships, ideal for co-branded campaigns, experiential events, and affiliate arrangements to drive bookings and brand awareness.

Competitive Positioning Operating in a space with peers like Goldstar, TodayTix, Meetup, and doNYC indicates a need for differentiators such as exclusive experiences, seamless cross-city recommendations, or loyalty programs, offering a path for white-label solutions or value-added services to strengthen competitive edge.

Similar companies to What Should We Do?!

What Should We Do?! Tech Stack

What Should We Do?! uses 8 technology products and services including Amazon Web Services, WordPress, Google Workspace, and more. Explore What Should We Do?!'s tech stack below.

What Should We Do?!'s Email Address Formats

What Should We Do?! uses at least 2 email formats:
What Should We Do?! Email FormatsExamplePercentage
First@whatshouldwedo.comJohn@whatshouldwedo.com
89%
First.Last@whatshouldwedo.comJohn.Doe@whatshouldwedo.com
11%

Frequently Asked Questions

What is What Should We Do?!'s phone number?

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You can contact What Should We Do?!'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is What Should We Do?!'s official website and social media links?

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What Should We Do?!'s official website is whatshouldwedo.com and has social profiles on LinkedIn.

How much revenue does What Should We Do?! generate?

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As of September 2026, What Should We Do?!'s annual revenue is estimated to be $1M - $10M.

What is What Should We Do?!'s NAICS code?

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What Should We Do?!'s NAICS code is 7211 - Traveler Accommodation.

How many employees does What Should We Do?! have currently?

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As of September 2026, What Should We Do?! has approximately 14 employees across 1 continents, including North America. Key team members include Owner: C. W. and If This Tag Only4ŕ , We Are: J. H. Explore What Should We Do?!'s employee directory with LeadIQ.

What industry does What Should We Do?! belong to?

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What Should We Do?! operates in the Hospitality industry.

What technology does What Should We Do?! use?

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What Should We Do?!'s tech stack includes Amazon Web Services, WordPress, Google Workspace, Mailchimp, New Relic, X-XSS-Protection, OpenResty and Facebook.

What is What Should We Do?!'s email format?

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What Should We Do?!'s email format typically follows the pattern of First@whatshouldwedo.com. Find more What Should We Do?! email formats with LeadIQ.

When was What Should We Do?! founded?

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What Should We Do?! was founded in 2015.
What Should We Do?! logo

What Should We Do?!

HospitalityNew York, United States11-50 Employees

What Should We Do is a hospitality service that offers personalized leisure recommendations along with planning and booking support in New York City. The service helps clients decide what to do and handles the arrangements, delivering a customized leisure experience. It is expanding from New York City to other select cities worldwide.

The company is based in New York City and operates with a small to mid-sized team. It was founded by Arielle Tepper Madover, a Tony Award-winning Broadway producer and New York native. Positioned within the hospitality industry, it provides a personalized leisure planning and booking solution.

Section iconCompany Overview

Phone number
NAICS Code
7211 - Traveler Accommodation
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    What Should We Do?!'s revenue is estimated to be in the range of $1M - $10M

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