Community Engagement Opportunities WFMY News 2 actively partners with local organizations such as Guilford Education Alliance, Blue Cross NC, and food banks, indicating strong community involvement. This provides avenues for brands seeking local visibility through sponsorships, public service campaigns, or targeted digital initiatives aligned with community-focused audiences.

Digital Expansion Potential With TEGNA's digital portfolio including platforms like Cars.com and CareerBuilder, WFMY News 2 is positioned to amplify digital advertising, content syndication, and targeted marketing services, especially for regional automotive and employment brands aiming to bolster online presence in North Carolina.

Brand Partnership Opportunities Recent collaborations with entities like North Carolina Lottery and Guilford County Schools reveal an openness to co-branded campaigns and strategic partnerships, offering prospects for companies to leverage WBMY’s trusted local reputation for product launches, awareness campaigns, and promotional events.

Audience Reach & Demographics As a CBS affiliate serving the Greensboro-Winston Salem-High Point market with over 50 employees, WFMY News 2 commands a significant local viewership. This provides a valuable platform for local and regional brands wanting to engage a diverse, engaged audience through traditional broadcast and digital channels.

Community Service & CSR Initiatives WFMY News 2’s involvement in charity drives and educational projects suggests a community-centric brand image. Companies with CSR goals can align with these initiatives for co-branded social responsibility campaigns, fostering positive brand association within the local North Carolina community.