Showroom Expansion Leverage WETSTYLE's footprint of about 250 showrooms to expand into Europe and align with premium retailers and design studios. Target high-end bathroom retailers, luxury hotel developers, and architectural firms, offering made-to-order products from Canada with reliable lead times. Provide dealer incentives, marketing co-op support, and staff training to drive conversions while highlighting eco-friendly materials as a differentiator in new markets.

Hospitality Targeting Position WETSTYLE for hospitality and contract channels by pursuing luxury hotels, upscale residential towers, and spa brands with premium bath suites featuring WETMAR BiO. Emphasize customization, durability, and low maintenance, and offer volume pricing, clear lead times, and installation support. Propose pilot projects with boutique hotel groups in North America and Europe and provide design assistance and 3D renderings to win bids.

Green Positioning Highlight the eco-friendly WETMAR BiO and sustainable hardwoods to design and sustainability specifiers, LEED/BREEAM projects, and green-focused studios. Develop case studies and certifications, partner with architecture firms on sustainable luxury bathroom projects, and create marketing collateral that showcases lifecycle benefits and end-of-life options to win sustainability-driven contracts.

Digital Lead Gen Strengthen online-to-offline sales by optimizing the website for B2B lead capture and designer-friendly shopping. Promote Bauhaus and Lab collections as design-forward options, enable online configurators or collaboration tools, and run targeted campaigns to architects, interior designers, and procurement managers. Use existing tech stack to support remarketing and CRM-driven lead conversion.

Product and Channels Cross-sell and bundle offerings with showroom partners by presenting complete bathroom suites—tub, lav, shower base, and matching furniture—from WETSTYLE’s premium lines. Introduce bundle SKUs aligned with major project specs to simplify bids for architects and contractors, and provide dealer incentives and sample programs to win larger, multi-unit contracts across new markets.