Local Focus Target local Salinas channels and higher-education partnerships to expand foot traffic and recurring customer visits, leveraging a small team to maximize personalized service.

Digital Marketing Leverage existing ad tech stack (DoubleClick Floodlight, Simpli.fi, TweenMax) to drive geo-targeted campaigns, test promotions, and track ROI for new product assortments or loyalty programs.

Scale Opportunities Position as a scalable regional player capable of competing with mid-market liquor retailers by offering curated assortments, fast fulfillment, and local events to increase basket size.

Revenue Leverage With reported revenue between one and ten million dollars, explore wholesale partnerships, exclusive releases, and cross-promotions with nearby restaurants and universities to diversify revenue streams.

Technology Upsell Offer to optimize their e-commerce presence and digital storefront using WP Engine and related tools, enabling improved online ordering, inventory visibility, and targeted promotions for growth.