Strategic upsell Target small to mid size maritime operators in the Northwest with bundled safety equipment and service packages, highlighting Westpac's authorized brands and on site maintenance capabilities.

Service first growth Promote routine maintenance and certification services for life rafts, EPIRBs and immersion suits to fleets of fishing, towing, dredging and shipyard operators, leveraging distributor relationships with Mine Safety Appliances.

Digital sales leverage Expand online cart functionality and marketing tooling to streamline procurement for municipalities and commercial mariners, highlighting AWS based infrastructure as a reliability signal and convenient ordering of safety signage and equipment.

Brand credibility Position Westpac as a regional service hub for leading brands such as Switlik, Winslow, Zodiac, Avon, Kannad, Stearns and Imperial gear, offering authorized replacement parts training and rapid response support.

Partnership opportunities Explore channel partnerships with shipyards towing companies and dredging firms and building yards similar to listed peers, offering bundled safety audits compliance documentation and preferred supplier status.